?????????? ??? websites ??? ??????? ????????
...???? ?? ?? ??????. ????? ????????? ??? ???? ?????????? ????????? ??? ???? ???? ????? ???????? ???? ??? ?????????????.
?? ?????????? ???? website ????? ???? ? ??? ????????? ?????????? ??? ??????????? ???? ???? ???? ????? ??????????? ? ???. ??????? ??? ??? ????? ???? ??? ??????? ?? ?????????? ???? ??? ?? ????? ??? websites ???? ????????????, ????? ???????? ?? ?? ???? ?????????? ??????. ???? ?????? ????? ??? ?? ?????????? ????? ??? ???????? ?? ???? ?????? ?? ?? ????????????.
??????? ???? ??? ???????? ? ????? ??????? ????? ? ??????? ??? ??????????, ????? ??????? ???? ? ??????? ??? ?????? ?? ??? ???? ?????????? ??????. ????????? ??? ????????? ????????, ???? ????? ???????. ???? ??????? ??? ???????? ??? ??????? ????? ?????????? ?????? ??????????, ??? ?????? ????? ??? ????????. ??????????????? ??? ???? ????? ??? ?????????? ???? ??????????? ??’ ???? ?? website ?? ?????? ??????????? Mint, ??? ?? ????? ???? ?????? ?????????.
(?? ???????? ??????? ????? ??? ?? Mint ??’ ???? ?? site, ?? ???????? porcupine colors. ?? ?????? ????????????? ?? ?????????, ????? ??? ???????? ???????? ??? ?????????.)
Bounce rate
?? bounce rate ????? ?????? ?? ?????????? ??? ??????? ?? ??????? ??? ?????????? ??? ???????????? ??? website ?? ?????? ??????. ??? ?????????? ?? ??????? ???? ??? ???????? ?? site ? (?? ? ?????????? ?????????? ??? ?????? ??????????) ???? ??? ???????? ?? ??????? ??? ??????? ????. ???? ???? ??? ? Avinash Kaushik, ???? ??? ???? developers ??? ???????? ??????? ???????????, Google Analytics, ????????? ??? ?? ??? sexy ??????????. ?? ????? ????????, ? ?????????? ???? ?? ???, ”?????, ????? ?? ???????”, ????, ”?????, ????? ??? ??????, ???? ?? ???? ??? ??? ??????? ??????? ??? ???.”
?? ???? bounce rate ????? ???????????, ??????? ?? ?? ????? ??? website. ? Kaushik ???????? ??? ????? ??????? ??????? ?? ???? bounce rate ????????? ??? 20%, ????? 35% ????? ??????, ??? ?? ????? ???? ??? 50% ??????? ????????. ??? ??? ??? ????????? ?????????? ??? bounce rate ??????? ?? ??? ???? ??? website ??????? ??? ??????? ??? Blackbeaks Blog.
? ?????? ??? ?????? ???? ?????????? ??? site
????? ??????? ?? ?????????? ??????? ???? ??? ???? ??? ????????? ????????????? ? ???????? ???? ????????? ?? ??? website. ?? ???? ?????? ??? ?????? ??? ????? ??? ????? ? ?????? ??? ??????? ??? usability, J. Nielsen, ??????? ?? ??? ????? ?? ?????????? ??????? ?????? 25 ??? 60 ??????? 0,8% ??????????? ????? ?? ??? website ?? ????? ?? ???? ??????????. ????????? ??????? ??? ?? ????????? target group ??? ?????????? ??? ??? ??????????? ??? ???? ? ?????? ????????? ??? ??????? ??? ????????? ?? ????????? ??? ??????????, ???? ??? ??? ?????? ????????? ???? ???????? ???? ???????.
? ????? ??? ????? ?? ?????????? ??? ????? ?????? ?? ??? website ??? ????? ?????? ??? 2 ??? 5 ??????, ????? ??????? ?????????? ?? ????????? ??? ?? ??????? ??? website ??? ?? ???????????? ??? ?????? ?? ????? ????????? ??? ????????? ???? ? ?? ????????????? ???? RSS Feeds. ?? ?????????? ??? ?????? ???????? ????? ????? ? ??????????? ?????????? ? ?????????? ?? ??????????????? ?? site ? ??? ????????? ???.
???? ?????? ??????? ??? website ???? ????. ?? ??? ?????????????? portal ? ??? ??????????? ????????? ?? ??????????? ?????? ????? ?????? ?? ????? ??? ???????, ????? ??????? ??????? ??? ??????? ? ????? ??? ??????????? ????? ??????? ????? ???????, ??? ??? ?????. ?? websites ????? Facebook, ?????????? ??? ?? ???????? ????? ????? ??? ???????????.
Keywords
?? keywords ????? ???? ?????????? ?????????? ????? ???????? ????? ????? ?????? ??? website ????????? ??? ??? ??????? ??????????. ???? ????????? ?? ????? ??? ??? ??? ?????????? ????????? ?????????? ???????? ????? ???????????? ? ???????? ??? ????? ??????, ? ?????????????? ??? website ?? ???? ??? ??????? ??????????, ? ?????????? ??? website ?.?.
??? ?? ????? ???? ????????? ?????????? ????? ?? keywords, ?? ????? ??? ??????????. ???? ?????? ??’ ???????? ???????? ??? ? ??? ??????????? ???? ??? ?? site ???? ????? “Sigur Ros”, (??????, ? ??????? ??’ ???????? ??? ?????????? ??? ????? ??????? ??? ????? ?? ??? ?? ??????). ?? ???? ?? site ??????? ??? ???????, ???? ?? ???? ???? ????. ???? ?? ?????? ??? ???????, ?? ?? ?????? ??? ????? ???? ?? ?? ???????? ?? ???? ??? ??????? ??????????? ??? ????? ??? ???. ???? ????? ? ??? ?????? ??? ??????????.
? ???? ?????? ????? ??? ??? ?? keyword “Sigur Ros” ?? ???????? Google ????? 11.000 ????????????, ??? ??? ??? ??? “Web design” (??? ????? ? ?????? ????-?????? ??? site) ????? 1.700.000 (!) ????????????. ??? ? ???????????? ????? ????????? ??????????? ??? ?? ?????? ????-??????. ?? ???????? ???????, ??????, ?? ??? ??? ?? site ????? ???? ???????????????? ??? ????? ??? ??? ??? ????-?????? ??? ???? ????????? ????? 1 ? 2 ????? ???? ??? ????? ??? ?? site ????? ???? ???? ??????? 2? ???? ??? ?? entry ??? ????????? wikipedia ??? ??? ??? “Sigur Ros”.
???? ? ???? ????? (??? ??????? ??? ?????? ?????) ??????? ??????? ??? ????????????? ??? keywords. ??? ??? ??? ???? ??????? ??? ??? ?????? ???????? ???? ??? ?? ????, ?? ?????? SEO.
????????
????? ??? ?? ???????? 3 ?????????????? ??? ??????????? ???? site ????? ?????? ????????. ???, ? ??????? ??? ?????????? ????? ???? ??????????, ???? ?? ???????? ???? ???? ????????. ?? ?????? ?.?. ?? ??? ??????? ??? ??? blog ??? ?????????? ??????????? ??? ???? Feed Reader; ? ?????????????? ??? ?????? ?? ????? ?????????, ???? ? ???? ??? ?? ???????.
??????????????? ????? ?? ????????, ?????? ?? ?????? ???????????, ???????? ?? ??????????? ????????? ??? ???? ??? websites ??? ?? ???? ????? ??? ???????.