Objectified: ?? ?????? ?????? ??? design

?? Objectified ????? ??? ??????????? ??? ?? design. ????????? ??? ??? Gary Hustwit, ??? ??????? ??? ???? ????????? ??? ??? ???? film, ?? Helvetica. ?? Helvetica ???????? ??’ ??? ????????? ??? designers (??? ??? ??? ???? ???? ???????????, ???? ????? ??????? ??? ????? ??????????), ???? ?? Objectified ????? ???? ????????: ????? ? ??????? ??????? ??? design.

?? film ?????? ??? ??????????? ??????????? ?????? ?.?. ??? ?????????????, ???? ?????? ? ??? ?????????? ??? ??? ???? ???????? ??? ??? ??? ??? ??? ????????. ? ?????????? ?????? ?? ???????? ????????????? designers ??? ??? ???????? ?? ???????????? ????? ????.

????? ??????????. ???? ?????? ?????? ?? ?? ?????? ???????? ?? ???? ????? ??? ?????, ??? ?????? ????? ???????? ??? ??? ???????? ??? ??? ??? ?????????? ?? ?????????? ???? ????????. ???? ??? ???? ????? ?????? ???? ?????? ??? ?? ???? ??? ?????? ????? ???? ??? ?? ????? ??? ??? ??????? ???.

????????? ?? ????, ?????? ????? ?????????? ?? ??? ??? ?????????? ??? ??? ???? ?? ????????? ?? ?????????? ?? Web design, ??? ??? ?? ???? ??? ????? ??? ???? ??? ?? ??????????, ???? ????? ??? ??? ?????????.

????????? ???? ???????? ??? ???? ??? ?? design ????? ??????????? ??? ?????.

?? design ??? ????? ?????, ????? ? ????? ??? ???? ???????? ????. ?? ?????????????? ??? ????? ????? ?????? ????????. ??’ ???? ??? ??????? ??? ??? ?????????. ???? ??? ?? ??????????????. ?? design ????? ????? ??? ??????????????? ???. ?????????????? ?? ?,?? ??????? ??????????? ????? ???? ???? - ??? ???????????? ??????????. ?? ????? ?????? design ??? ?????? ????? ? ????????? ???? ??? ? ??????? ??? ??????? ?? ??? ???????????. ?? Objectified ??????? ??? ?????? ???? ??????, ???? ????? ???? ????? ??? design.

??????????: ? Karim Rashid ??????? ?? ???? ??? ?? ???????????? ??????????? designer. ?? ????????? ??? ?? ??????? ?? ????????? ??? ?? ????????????. ?? ???? ???? ? ???????? (?? ???????? ?????????); ”?????? ???????? ???? ?????????????? ??????????? ???????? ??? ???? ???????????? ??? ????? ??? ???????? ?? ????????, ????? ????? ??????. ???? ????? ???? design.”

? David Kelly, ? ???????? ??? ??????? ??? IDEO ????: “??????? ??? ??????? GPS ??? ???????? ??? ???? ?? ?? ???????? ?? ?????? ??? ???? ?? ???. ???’ ????? ????? ???? ?????? ??????????? ??? ??? ????? ?? ?? ?????????????. ????? ?????. ???? ????? ?? design;”

?? ??????? ??? Web; ???? ??????? ?????????. ?? ????????? ??????? ?? websites ?? ????? ????????. ???? ????????? ?? ????? ??? ????????? ??? ????? ????????????? ??? ?? ??????? ?? ??? ??? ?????? ??? ?? ????????????? ?????. ????? ?.?. ?? ??????????? ????? ?????????, ??????????? ?? ?????????????? ?? ??? ??? ??????? ??? ????????? ?? ?????? ???????, ??? ????????????? ??????????? ????????? ?? ?? ?’ ????????? ?? links ?? ??? ????????. ??? ?? ??? ???????? ????? ?? ???? ???? ???? ?????? ??? ?????????? ??? ??????? ??? ??????? 30” ??? ?? ???? ???? ?????; ????? ?? ?? ???? ??? ?? ?????? “Skip intro”;

??????? ????? ? ?????? ??????? ?? ???? ?? ??? ??????? ??????????. ????? ???? ?????? ?? ??????????? ??? Apple ??? ??????? ??????????; ? Jonathen Ive, Head Designer ??? Apple, ????: ”???? ??? ???????? ???? ??????? ??? ????????? ?????????? ??????????? ????? ?? ?????? ?? ????? ???? ??? ?????. ???? ??????????, ???: ‘????? ??????, ?? ?? ???????? ?? ????? ?????? ???? ?? ???????????.’ “

???, ???, ??? design ???? ??????? ??? ?????? ??? ??? ??????? ?’ ?????????? ?????’ ????, ???? ??????? ?? ???????????. ????? ????? ?????? ?? ?????? ?? ????? ??????????? ??? ????? ??? ??? ????? ????? ??? ????????????? ??? ?? ????.

?? ???? ?????? ?? designers ??????????? ?????????? ????????????. ?????? ??? ??????? ??????????????? hex ???????? ???? ?? ???? “????”. ??? ???????? ?.?. ????? ??? ????? ??? ????????, ???? ??? ???? designers ????? ??? ??????? ???????????, ????????, ?????????, ??????????, ?????? ???. ????? ??? ??????? ??????, ???? ?? ??????? ????? ?????? ??? ?????????? ??????. ?? Objectified ??????????? ???? ??? ??????, ???? ??????? ??? ??????? ????  ????? ?????. 

????? ??????. ???? ??? ?????????????? ?? ???????????, ??? ???????????? ??? ????????? ??? ??? ????????? ???? ??????. ?? ????????????? ???? ??? ????, ?? ????? ??? ?? ???? ??????? ??? ??? ?? Web design. Designers ? ???, ?????????? ???? ???? ??? ???????. ??????????? ?????? ??? ????????? ?? ?? ??????? ?? ? ??????? ?? ????????????? ???????. ?? Objectified ????? ? ??????? ?????? ??? ?? ??????? ?????????.