Design Matters

?? Design Matters ????? ?? 3? ?????? ??? ??????? ???? ?? ?????????, ???? ?? Blue Ocean Strategy ??? ?? Ignore Everybody ?? ???? ??? ???? ??? ????? ??? ?????? ??????? ??? ????. ?? ??????????? ???? ???? ??? ???????.

?? Design Matters ????? ??? ?????? ??? ?????????? ?? ?? design (??????) ??? ?? ??? ? ????????? ??? ?????? ?? ????????? ????????? ??? ???????? ???? ?? ????????? ??? ??? ???????????. ????????? ?????? ??? ??? business ??????.

??? ???????????????? ??????? ?? design; ????? ? ?????????? ???? ????????? ? ???? ???????????; ?????, ???? ?? ????????? ????. ?? design ???????????? ?? ????????? ???? ????????? ????????? ??? ????????????????? ?? ???? ??????? ???: ??? ?? ???? ?? ???????? ????? ??? ?? ????????? ????? service ??? ???????????. ???? ?????????????? ????????? ??? ??? ???????? ????????? ??? ?? ??????? ?? ??????????? ????? ?????? ?? ????? ??? ???????? ?? ????? ??????? ??? ???? ??? ????????? ?? ?? ????????? ???????.

?? ?????? ????? ?????? ???????????? ????????? ??? ??????????? ??? design. ? Apple, ? Harley-Davidson ??? ? BMW ????? ?????? ????????????. ?????????, ??????? ??????? ??????? ?? ????????? ??? ????????? ????? ??? ???? ?????? ????? ?????? ?? ????? ???? ?.?. IBM ? ?? ????? ??? ?????? ?? design ??? ????? ???? ???? ????? ?? ?? ?? ?????? ? ????? ???????? ???? ???? ?? ?????? ????? ?????????? ?.?. Motorola.

?? ?????? ???? ??? ??????? ?? ????????? ?????; ??????????? ?? ????????? ??? ??? ???????? ????????? ??? ????????? ??? ??? ??????? ??? ??? ????????? ????? ??? ??? ????????? ????????. ????????? ?? standards ???? ????? ????, ??????????? ???? ???????? ??? ??????????? ??? ??? ????????? ??????????? ??? customer service ???????? ?? ?????? ???? ??????????? ?? ??? ????????????. ?? ????????? ??? ????????????? ???? ??????? ??? ??? ???????? ??? ?? ?????? ????????? ???? ????????, ???? ??? ?? ?????????? ?? ????? ???????? ????????, ????? ?? ?? ???????? ??????.

???????? ??? ????????????? ?? ?????? ?????????? ???? ??????. ?? ?????????? ??? ????????? ?? ???????? ???? ???????????? ??? ??? ???????????? ??? ??????? ??? ??????? ??? ??? ???? ??? ????????????? ???? ????? ??? ??? ??? ?????????? ?????????. ????? ????? ?? ????? ??????? ?? ?????? ??? ?????????? ??? ??????? ????.

???????? ???????????? ?? ?????? ?? ????????? ??? Anonymous Marketer ??? ??? ?? ????????. ???????? ??????? €15 ??? ?? ???? ??? ?????????? ????? ??? ?????????? ??? ?? Amazon.